DESIGN
ILLUSTRATION
MOTION GRAPHICS
PHOTOGRAPHY
DESIGN
ILLUSTRATION
MOTION GRAPHICS
PHOTOGRAPHY
CHINESE MEMORIAL
BRAND DESIGN
安栖地-中式缅怀
品牌设计项目
CHINESE MEMORIAL
CANDLE BRAND DESIGN
暮燃-中式蜡烛品牌设计项目
待叙-中式缅怀品牌设计项目
VISUAL SUITE PROJRCT
环球音乐英国年度音乐会
视觉设计项目
UNESCO PROJECT
海洋意识标签-
联合国教科文组织
海洋保护意识项目
FANTASY LAB
FUTURE STORY EVENT
DESIGN PROJECT
未来幻想实验室
未来故事活动设计项目
DESIGN PROJECT
电影主题中文
字形设计项目
自我怀疑主题红包项目
TAIKOOLI 6TH
ANNIVERSARY PROJECT
心奇陆地-成都远洋太古里
6周年活动设计项目
UNIVERSAL CONCEPT
STORE PROJECT
JOYCUBE-宝马
北京环球度假区
概念店衍生品设计项目
ELECTRONICA
FESTIVAL PROJECT
重塑释放-成都远洋太古里
电子音乐节设计项目
BAZAAR ICONS
ANNUAL PARTY PROJECT
2022时尚芭莎
年度派对设计项目
SUMMER-WFC ART FAIR
PROJECT
做一夏梦-北京环球金融中心
夏日艺术市集设计项目
XIAO XIAN DUN STORE
OPENING PROJECT
鲜舍鲜遇-小仙炖之家
大店开业庆典设计项目
PUBLICATION
烧仓房-组合出版物项目
PROJECT
莎士比亚戏剧节海报项目
FILM POSTER PROJECT
麻雀之死
电影海报设计项目
JIN GONG MEN
5TH ANNIVERSARY
PROJECT
金拱五年 麦向零碳
金拱门五周年
活动设计项目
DESIGN PROJECT
潮玩IP人物设计项目
HOLIDAY MEDIA
POSTER DESIGN
FELIZ集团
节日宣传海报设计
REBRANDING
PROJECT
维他奶
品牌再设计项目
FELIZ GROUP ANNUAL
REPORT PROJECT
拓口秀-FELIZ集团
年度报告设计项目
BRANDING PROJECT
FIGO-品牌设计项目
食谱版式设计项目
PROJECT
歌词海报项目
BC癌症中心
医院导视系统项目
字体展示卡片项目
信息可视化项目
PIGMENT-运动鞋设计3D建模渲染项目
PROMOTIONAL
VIDEO PROJECT
CERAVE 品牌
广告宣传片项目
思议海报项目
DESIGN PROJECT
像素字体设计项目
报刊版式设计项目
部落格设计项目
经典版式集项目
视觉修辞海报项目
外星人出版物项目
电子书版式设计项目
时代思潮出版物项目
标点符号设计项目
独立出版物项目
独立杂志设计项目
电影史地图项目
织物雕塑项目
暮燃-中式蜡烛品牌设计项目
Rememburn is a contemporary Chinese memorial brand that reimagines how younger generations engage with the act of memorial. One of the key brand routes within my MA graduate project, Rememburn, redefines memorialisation as a creative, emotional, and forward-thinking experience, blending tradition with cutting-edge technology and visual storytelling.
Inspired by the Creator archetype, Rememburn champions values of authenticity, diversity, and innovation. The brand invites users to become co-creators of memory, offering bespoke candles that represent individual life journeys, transforming data into design and ritual into a tangible experience.
At the heart of Rememburn lies a unique visual identity that uses the symbolism of dusk and fire, which serve as poetic metaphors for memory, loss, and the continuation of life. The logotype is rooted in traditional Kai and Songti calligraphy, yet modernised with simplified serif forms and custom-designed strokes inspired by the edges of burning wood and scorched paper. This approach merges nostalgic textures with avant-garde precision, producing a typeface that bridges the old and the new.
Building on this foundation, Rememburn developed a geometric monogram that visually anchors the product. The candle itself is composed of distinct stacked sections, each segment derived from a happiness/satisfaction line chart created by loved ones, plotting emotional milestones across the individual’s life. When rotated in 3D, these charts shape the candle’s silhouette, transforming a personal narrative into a physical tribute.
The brand’s primary offering, customisable NFC-enabled memorial candles, allows users to unlock deeply personal content such as stories, images, music, or memories by tapping their phone to the candle, thanks to embedded NFC chips. This combination of tactile tradition and digital innovation fosters emotional connections, creating a space for shared storytelling and collective remembrance across generations.
The visual language strengthens the fusion of personal reflection and cultural heritage. The rich, smoky color palette, inspired by traditional Chinese hues with subtle gradients, evokes emotional depth, warmth, and a strong cultural connection. Meanwhile, the typography blends the minimalist elegance of Oakes Grotesk with the poetic formality of Chinese gothic scripts, creating a design that is both timeless and contemporary.
The layout system follows the International Typographic Style, ensuring clarity, modularity, and cultural neutrality across various touchpoints, from product packaging and posters to NFC content platforms and environmental graphics. Poignant brand lines, such as “Altogether, let us honour the past, celebrate the present, and embrace the future,” infuse the visual system with emotional resonance.
Rememburn is more than just a brand, it represents a quiet revolution in how we design remembrance: personal yet collective, poetic yet precise, ephemeral yet eternal.
品牌灵感源于"创造者"原型，秉持真实、多元与创新的价值观。我们邀请用户成为记忆的共同创作者，通过定制蜡烛这一载体，将生命轨迹转化为可触摸的设计语言，每一道曲线都记录着独特的人生旅程，每一次点燃都唤醒珍贵的情感记忆。
品牌标识以"暮色"与"火焰"为核心意象，构建起关于记忆、逝去与生命延续的诗意隐喻。标准字在结合楷书与宋体的传统骨架中，融入了燃烧木枝与焦纸边缘的现代笔触并挑高了文字重心，加强了文字的前卫感，形成跨越时间的视觉对话，将怀旧的纹理与先锋的尖锐相融合，创造出一种既承载文化又极具现代感的品牌基调。 几何构成的图形则根植于品牌产品的独特设计，纪念蜡烛本身由不同的堆叠部分组成，每一部分源自亲友们根据个人感受绘制的人生幸福线形图，记录了个体情感仪式年为单位的里程碑。当三维旋转时，线图的轨迹即形成了蜡烛的轮廓，将个人的叙事转化为一种实体的思念，呈现出独一无二的纪念方式。
我们的核心产品是嵌入了NFC智能芯片的纪念蜡烛，通过手机触碰即可解锁逝者的影像、音乐与故事。这种将触觉传统与数字创新相结合的方式，创造了跨越世代的情感联结空间。浓厚、深沉的品牌色调汲取了中国传统色韵，用渐变处理传递出温暖而深邃的文化共鸣；字体版式则融合了极具现代感的极简衬线体与国际主义的直抒胸臆，确保在各种品牌触点中保持清晰、模块化的信息传递，形成历久弥新的视觉表达。
暮燃不仅是一个品牌，更是一场关于缅怀、纪念的静默革新：它既是私密的也是集体的，既是诗意的也是先锋的，既是瞬息的也是永恒的。